Penn Entertainment Names Former Disney Exec LaBerge as CTO
Date: 2024-04-23 Author: Robert Beloved Categories: PEOPLE
Penn Entertainment has announced its latest appointment: Aaron LaBerge, former president of The Walt Disney Company, will become the company's new chief technology officer. Laberge will take up his duties on July 1 and will be director of technology and interactive products.
Disney Experience
Aaron LaBerge gained his experience working for The Walt Disney Company for almost six years. There he held a number of key positions, including President of Disney Entertainment and ESPN, and CTO of Disney Media and Entertainment Distribution.
Professional path
Before joining Disney, LaBerge held senior positions at ESPN, including executive vice president and chief technology officer. He was also co-founder and CEO of software company Fanzter.
ESPN Bet and new challenges
At Penn, LaBerge will work to develop the ESPN Bet brand in the US. This $1.5 billion partnership between Penn and ESPN aims to create a unique sports betting experience for American fans.
Expectations and plans
Aaron LaBerge expressed his excitement for the new position and his intention to use his experience at Disney and ESPN to make ESPN Bet a key part of the sports experience. Its goal is to change the way fans interact with sports and games.
Company vision
Penn Entertainment CEO Jay Snowden said he is confident that LaBerge will bring the necessary knowledge and experience to the company to continue its leadership in online gaming and digital sports media.
