Committed to Innovation in the World of Lottery
Date: 2024-04-23 Author: Alex Crawford Categories: EVENTS
Milena Ganeva, co-founder of 7777 Gaming, raises the need for change in the lottery industry, arguing that now is the time for innovation that can bring new attention to this traditional industry.
Pushing the Boundaries: The Global Impact of Technology on Lotteries
With the advent of access to international lotteries and the digitalization of this area, significant growth in lottery revenue is expected, reaching $18.38 billion in 2024.
Digital transformation: New opportunities for operators
The digitization of lotteries opens the door to a variety of innovations, allowing the creation of exciting games with instant wins and the adaptation of traditional concepts for online audiences.
Despite the potential for digital innovation, lottery operators must overcome a number of technical and regulatory obstacles to attract new players and remain competitive in the market.
The Importance of Trust: A Key Success Factor
Building trust among players is becoming an important factor for the successful development of lottery products in the digital environment, and operators must strive for transparency and accountability.
Lottery operators face the challenge of maintaining the traditional look of lottery games while introducing innovative technologies and seeking to increase revenue for charitable causes.
