Looking to the future: Blueprint Gaming on the Italian market
Date: 2024-04-29 Author: Robert Beloved Categories: EVENTS
Blueprint Gaming is strategically targeting Italy as an important non-UK market. Andrea Migliozzi, Country Manager for Blueprint Gaming in Italy, shared his insight with CasinoBeats on the attractiveness of the Italian market and the company's approach to conquering it.
Market maturity
Italy stands out among European online casino markets due to its maturity and well-developed player base. This caught the attention of Blueprint Gaming given their success in their home UK market.
In the saturated Italian market, partnerships with local operators are becoming a key element for success. Blueprint Gaming actively cooperates with about 70 operators, which provides them with wide coverage and accessibility to players.
Content adaptation
Understanding the preferences of Italian players allows Blueprint Gaming to successfully tailor its content. Games with local themes and characters, as well as popular game mechanics such as Megaways and Jackpot King, resonate with audiences.
Popular games on the Italian market
Games such as "Napoleon", "The Goonies" and "ted" continue to be top sellers in Italy. Blueprint Gaming's strategy includes not only high-quality game production, but also active promotion of them among players.
By the end of 2024, Blueprint Gaming plans to introduce new games to the Italian market such as "King Kong Cash Even Bigger Bananas", "Gold Strike", "Cash Strike", "Big Money Megaways" and others. Particular attention will be paid to the release of games related to the football legend - Maradona, to satisfy the appetite of Italian players.
