Legalization: History and modernity
A Forbes report on US sports betting highlights the growing industry, highlighted by a 2018 Supreme Court decision that made sports betting available in 38 states. Currently, 164 million Americans have access to this form of entertainment.
Financial success and shadow sides
The American Gaming Association's report reflects three years of revenue growth, reaching $66.52 billion in 2023. However, this success has been accompanied by an alarming increase in the number of individuals suffering from gambling addiction.
Celebrity partnerships, sports sponsorships and advertising campaigns create a powerful marketing apparatus. Online applications enhance the accessibility of gambling by making it accessible to a wider audience.
The price of success
Despite increasing legality, gambling disorders are reaching abnormal levels. Diagnosed gambling addiction has serious consequences for physical and mental health.
Challenges and solutions
Policymakers and legislators are beginning to consider federal efforts to prevent and treat gambling addiction. Following the example of Europe, some states are beginning to create strict rules to limit gambling advertising.
The experiences of European countries offer lessons for the future of the United States. Regulation of gambling advertising and sponsorship is becoming one of the main tools to combat the rise of addiction and gambling disorders.