IGT extends Lac Vieux Desert Northern Waters bookmaker deal

IGT has confirmed that its IGT PlaySports division will continue to support the sportsbook at Lac Vieux Desert Northern Waters Casino and Resort in Watersmith, Michigan. This partnership, which began in 2021, will continue to strengthen through the efforts of the IGT PlaySports Trading Advisory Services team, which will oversee sports betting offerings in the Great Lake region.

John McGeshick, General Manager of Lac Vieux Desert Northern Waters Casino and Resort, commented on the continued collaboration: “IGT PlaySports is the ideal technology and services partner for Northern Waters as we usher in a new era of sports betting for our customers.” He noted that IGT PlaySports' end-to-end solution has simplified the work of the establishment's sportsbooks, allowing them to focus on improving the experience for customers.

As part of this expanded partnership, the venue will feature IGT's state-of-the-art PeakBarTop cabinets powered by Total Gaming software. These devices will allow Lac Vieux Desert Northern Waters players to enjoy a variety of games such as Game King video poker, slots, keno and sports betting from one device and one gaming wallet.

Expansion of consulting services

Joe Asher, President of IGT Sports Betting, emphasized the significance of the expanded partnership: “The IGT PlaySports team is pleased to expand our relationship with Northern Waters to include trading advisory services.” He added that IGT Trading's advisory team, which serves 36 bookmakers across North America, has the expertise to help operators maximize profits and increase player loyalty and engagement.

The extension of the partnership between IGT and Lac Vieux Desert Northern Waters promises significant improvements for both parties. The use of IGT PlaySports' advanced technology and services will enable the casino and resort to provide its customers with high-quality sports betting services, enhancing the overall player experience and strengthening its position in the market.