SIS and Bitville Gaming: Expansion in African Markets

As part of the partnership, SIS will provide African bookmakers with access to its extensive racing content, which includes more than 65,000 annual horse racing and greyhound racing events. The agreement also includes 24/7 access to gaming products such as eBasketball and eSoccer. In addition, African operators will be able to offer live SIS number draws to their customers, including the popular 49 live draw.

Joe Andrews, head of sales for Africa at SIS, expressed optimism about the new partnership: “We have made great strides in the African market recently and this deal will help us accelerate our progress in regulated markets. Bitville Gaming has a wide reach and by leveraging all of our products, we believe we can provide its operator partners with exciting entertainment 24/7. The new iframe that has been developed is also ideal for interacting with the huge number of live acts that attract fans in the region.”

Andrew von Hesslin, CEO of Bitville Gaming, added: “We are always looking for new products to offer our operator partners, and the portfolio provided by SIS is full of exciting products. This agreement allows us to provide operators and their players with a range of entertainment options, from racing to competitive gaming and live number draws, which are proven to appeal to African audiences.”

Bitville Gaming specializes in B2B products and provides retail and online betting solutions for operators and platform providers, including state lotteries. This allows the company to efficiently deliver high-quality content and services to the African market, strengthening its position in the region.

The agreement with Bitville Gaming is part of SIS's wider strategy to expand its presence in international markets. Earlier this month, SIS partnered with B2B iGaming company Betbazar to integrate its horse racing and greyhound racing products into the Betbazar platform. The move was aimed at diversifying SIS's offerings and expanding its partnership portfolio.

In addition to its African expansion, SIS also recently revamped its greyhound racing schedule in collaboration with PGR and entered into a European partnership with the Asociación de Hipodromos Españoles in Spain. These steps demonstrate SIS's commitment to strengthen its presence in the global market and provide quality products and services to a wide range of customers.

The partnership between SIS and Bitville Gaming opens up new opportunities for both companies in African markets. The integration of SIS racing content and live games into the Bitville Gaming platform will offer African gamers a diverse and exciting gaming experience, strengthening the companies' position in the region and creating a solid foundation for further growth and development.