Light & Wonder enters into partnership with Jelly Entertainment
Date: 2024-05-22 Author: Alex Crawford Categories: EVENTS
Light & Wonder have announced a long-term partnership with B2B supplier Jelly Entertainment. As part of this agreement, several Jelly slot games will be distributed through Light & Wonder's platforms, expanding access to Jelly content in key regulated markets.
The expansion of the customer base
For Jelly, this collaboration represents an important step towards increasing brand awareness and expanding its customer base. Popular Jelly slots such as Elixir of Wealth, Muertos Fortune and Wicked Riches of Oz will be available through Light & Wonder's distribution platforms in the UK, Spain and Italy. In addition, Jelly is targeting Latin American markets, with Colombia and Peru as key growth targets.
Regulatory approvals
In November, Jelly received two major approvals from the Gambling Commission and the Malta Gaming Authority. This allowed the company to strengthen its position in regulated markets and prepare for cooperation with large distributors such as Light & Wonder.
Management Comments
Jelly CEO, David Newstead, commented: “This year we've set ourselves the challenge of growing the Jelly brand and reaching more players than ever before. Our new agreement with Light & Wonder will certainly help us achieve this.” This partnership, according to Newsted, opens up new opportunities for Jelly and helps expand the company's presence internationally.
Light & Wonder strategy
Light & Wonder, in turn, hope that this collaboration will allow them to further expand their offerings to customers. The company has already reported a positive start to 2024 in the first quarter and continues to strengthen its position in the market. Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder, said: “We are thrilled to be partnering with Jelly Entertainment and look forward to bringing their high-quality content to our network. Upskilling new and upcoming game developers is a top priority for us, and we're especially excited to showcase Jelly and their great gaming capabilities now available on the Light & Wonder platform."
Partnership prospects
This partnership opens up new horizons for both companies. Light & Wonder gains access to Jelly's innovative products, strengthening its portfolio and attracting new customers. While Jelly gets a powerful channel to distribute its games, which contributes to the growth and strengthening of the brand in the international arena.
