ComeOn Group and Its New Approach to Personalization: Partnership with Optimove to Grow Sports Betting
Date: 2024-05-28 Author: Robert Beloved Categories: SPORTS BETTING
Entering the New Era
ComeOn Group, one of the leading iGaming operators, has announced its commitment to enhance its approach to data personalization by expanding its partnership with Optimove. The move reflects a new phase in the company's development, aimed at driving growth in sports betting by creating a more personalized experience for players.
Integration of Innovation
The integration of Optimove's digital experience platform, Opti-X, into ComeOn's sports betting platform opens up new opportunities to improve customer engagement. ComeOn Group strives to develop personalized content strategies, making the gaming experience more immersive and unique for each player.
Strategy support
Sherwin Jarvand, chief data officer at ComeOn Group, emphasizes the importance of personalization in the company's strategy. The partnership with Optimove aims to expand this strategy and provide a better experience for ComeOn customers, especially in the sports betting space.
Matthew Gilbury, director of personalization at Optimove, expresses confidence in ComeOn Group's ability to successfully implement personalization. Partnering with companies like Optimove drives innovation in iGaming CRM marketing and reinforces the importance of personalization to business success.
Innovative Solutions
Optimove, the leading marketing CRM platform for iGaming operators, enables personalized strategies across multiple channels, leveraging state-of-the-art technology and unique player data.
ComeOn Group, with a rich portfolio of brands in the global market, confirms its leadership and commitment to innovation in iGaming. The partnership with Optimove underscores the company's ambitions and commitment to providing players with the most personalized and immersive experience possible.
Conclusion and Faith in the Future
The expanded collaboration between ComeOn Group and Optimove opens up new prospects for developing the iGaming industry and improving the customer experience. This move confirms ComeOn Group's position as an industry leader and its commitment to continuous improvement in the field of personalization.
