Symplify signs expanded partnership with MegaRush casino CRM

Symplify, a Stockholm-based provider of cloud-based CRM and AI solutions, has announced the expansion of its partnership with online casino operator MegaRush Casino. This expansion follows four years of successful collaboration and now includes CRM services for three additional brands operating under the MegaRush license.

MegaRush Casino specializes in providing mobile services, offering a variety of slot machines, scratch cards, live casino and instant win games. As part of the new agreement, MegaRush and its affiliated brands will have access to the Symplify Journey Builder and Campaign Manager modules. These tools will help increase player engagement through personalized experiences optimized using artificial intelligence.

Symplify's Journey Builder and Campaign Manager modules will be integrated into MegaRush's existing CRM system, providing omnichannel communications through email, SMS, dynamic web content and browser push notifications. This will allow MegaRush to interact with players in a deeper and more personalized way.

Christoffer Feldt-Sørensen, head of sales at Symplify, said: “We have really enjoyed working with MegaRush as they go from strength to strength. Adding our Journey Builder and Campaign Manager to the package will allow MegaRush to engage with casino players in a deeper and more personalized way.”

A MegaRush Casino spokesperson expressed his thoughts on the expansion of the partnership: “Symplify has played a significant role in our growth since launch, and we are thrilled to introduce our services to three more brands. The use of these new modules will allow us to attract and retain new players as the business grows.”

The expanded partnership with MegaRush Casino is part of Symplify's overall strategy to increase its presence in the iGaming sector. In May 2024, Symplify announced a partnership with Playbook Engineering that will integrate Symplify's CRM ecosystem into the Playbook platform serving brands such as StarSports, AK Bet and NRG.

Symplify has also partnered with other well-known organizations in the iGaming industry, including AdmiralBet and nChain, and was selected by King Billy Casino for its CRM system.