Tipico Becomes Official Partner of DFB-Pokal

Tipico has been announced as the new official partner of the DFB-Pokal in Germany, covering both men's and women's competitions. The agreement underscores the importance and popularity of the DFB-Pokal, Germany's premier cup competition, whose most recent winners were Bayer Leverkusen for the men and Wolfsburg for the women.

The partnership between Tipico and DFB-Pokal will run until 30 June 2026. As part of this agreement, Tipico will be given permission to use the logos of both cup competitions in its promotional materials. This partnership will provide Tipico with significant advertising opportunities, including logo placement on billboards during matches, as well as visibility on competition and German Football Association (DFB) digital channels.

Chairman of the Board of Management of DFB GmbH & Co. KG Dr. Holger Blask expressed his delight at the new partnership, stating:

"We welcome Tipico as a new partner of the DFB Cup competitions for women and men. We look forward to new contacts in the context of the two traditional competitions, the finals of which will take place in Cologne and Berlin. As part of the partnership, we also want to continue and intensify our extensive promotion efforts responsible play."

Tipico Marketing Acquisitions Director Kajetan Strini-Brown also emphasized the importance of this partnership:

"With the DFB on our side, we are now on the same team as a partner of the DFB Pokal and strengthen our role as the largest sports betting provider in German football. The DFB Cup, known for its dramatic matches and unexpected turns of events, is a perfect fit for Tipico as we always strive Offering our customers an emotional, exciting and safe sports betting experience."

The partnership with DFB-Pokal provides Tipico with a unique opportunity to strengthen its brand and expand its presence in the sports betting market. It also underlines the company's commitment to promoting responsible gaming and supporting the development of football in Germany. On the other hand, for the DFB-Pokal, cooperation with such a major player in the betting market helps to attract additional attention and investment in both competitions.

At the beginning of May it became known that William Hill would become the new title sponsor of the Scottish Professional Football League (SPFL). This shows that major betting companies are actively seeking partnership opportunities with football organizations in a bid to strengthen their position and increase brand awareness.

The partnership between Tipico and DFB-Pokal represents an important step in the development of both organizations. It highlights mutual benefits for the companies and opens up new opportunities to promote and support football competitions in Germany.