NE Group and Sporting Solutions: Partnership to Improve the Bookmaker Platform
Date: 2024-06-05 Author: Kirill Zagoruyko Categories: SPORTS BETTING
NE Group has announced a significant new partnership with sports betting technology provider Sporting Solutions. The deal aims to enhance NE Group's betting platform with advanced odds and risk management tools to enhance operators' competitiveness and efficiency.
New Solutions for Risk and Ratio Management
As part of the agreement, NE Group will implement Sporting Solutions solutions for managing chances and risks in all sports on its platform. Operators using NE Group's betting platform will have access to the Sporting Solutions Odds Services+ (OS+) product and a new betting decision engine. These tools offer automatic risk management, dynamic bet limits and odds based on current commitments and player profiles to ensure more accurate and efficient betting management.
Executive Statements
Imran Bukhari, CEO of NE Group, said: “This partnership will strengthen our ongoing commitment to the philosophy of genuinely helping users. Sporting Solutions' proven track record and best-in-class risk management tools will give our clients a competitive advantage.”
Will Filer, Commercial Director at Sporting Solutions, added: “OS+ is a product proven to increase operator profits and we are delighted that NE Group will be leveraging our pricing, risk management and in particular our new rates. This will critically enable the pre-bid functionality that allows us to offer a comprehensive managed trading solution.”
Appointment of Vishal Vijay Zend
In May 2024, NE Group appointed Vishal Vijay Zend as Head of Product. Zend has over a decade of SaaS product management experience in the iGaming and technology industries, including positions at companies such as Kenexa Technologies, Supreme Soft, Advent Global Solutions, Innominds and TechMojo Solutions. In his role at NE Group, Zend will focus on the development of sportsbooks, gaming and player account management (PAM).
Expansion of Sporting Solutions Partnerships
In March 2023, Sporting Solutions expanded its long-standing partnership with sports betting and iGaming provider FSB. This expanded partnership included the integration of Sporting Solutions' betting service into FSB's omnichannel sportsbook via the Connect cloud platform. The Connect platform supports pre-match and in-game trading, automated match booking and margin management to improve betting efficiency and accuracy.
The partnership between NE Group and Sporting Solutions represents a significant step forward in the development of NE Group's betting platform. The use of advanced odds and risk management solutions will allow operators operating on the NE Group platform to improve their offerings and become more competitive in the market.
New Solutions for Risk and Ratio Management
As part of the agreement, NE Group will implement Sporting Solutions solutions for managing chances and risks in all sports on its platform. Operators using NE Group's betting platform will have access to the Sporting Solutions Odds Services+ (OS+) product and a new betting decision engine. These tools offer automatic risk management, dynamic bet limits and odds based on current commitments and player profiles to ensure more accurate and efficient betting management.
Executive Statements
Imran Bukhari, CEO of NE Group, said: “This partnership will strengthen our ongoing commitment to the philosophy of genuinely helping users. Sporting Solutions' proven track record and best-in-class risk management tools will give our clients a competitive advantage.”
Will Filer, Commercial Director at Sporting Solutions, added: “OS+ is a product proven to increase operator profits and we are delighted that NE Group will be leveraging our pricing, risk management and in particular our new rates. This will critically enable the pre-bid functionality that allows us to offer a comprehensive managed trading solution.”
Appointment of Vishal Vijay Zend
In May 2024, NE Group appointed Vishal Vijay Zend as Head of Product. Zend has over a decade of SaaS product management experience in the iGaming and technology industries, including positions at companies such as Kenexa Technologies, Supreme Soft, Advent Global Solutions, Innominds and TechMojo Solutions. In his role at NE Group, Zend will focus on the development of sportsbooks, gaming and player account management (PAM).
Expansion of Sporting Solutions Partnerships
In March 2023, Sporting Solutions expanded its long-standing partnership with sports betting and iGaming provider FSB. This expanded partnership included the integration of Sporting Solutions' betting service into FSB's omnichannel sportsbook via the Connect cloud platform. The Connect platform supports pre-match and in-game trading, automated match booking and margin management to improve betting efficiency and accuracy.
The partnership between NE Group and Sporting Solutions represents a significant step forward in the development of NE Group's betting platform. The use of advanced odds and risk management solutions will allow operators operating on the NE Group platform to improve their offerings and become more competitive in the market.
