Stats Perform: New ICC Data Processing Partner
Date: 2024-06-06 Author: Alex Crawford Categories: SPORTS BETTING
World cricket is getting a new partner in Stats Perform, which will become the official data provider for the International Cricket Council (ICC). This strategic agreement represents a significant step forward in digital content and cricket data.
Transaction Review
Stats Perform and the ICC have agreed a partnership starting with the ongoing ICC T20 World Cup 2024, where Stats Perform will be responsible for the collection and distribution of official data and live coverage of the events. This includes both men's and women's cricket matches, highlighting the global reach of this agreement.
Stats Perform will be the exclusive global distributor of data and video coverage for all major ICC events. The collaboration provides data processing services, including ball-by-ball information, to licensed betting operator partners.
Comments from the Parties
Anurag Dahiya, CCO of ICC, expressed his delight at the partnership with Stats Perform, highlighting their innovation in artificial intelligence and its significance in the growth of the sports industry.
Alex Rice, chief commercial officer at Stats Perform, highlighted the company's ambitions to provide high-quality data and broadcasts to betting operators, and hoped to expand the audience access to cricket action.
Next Steps
This agreement comes at a time of significant change in the sports betting industry. Other companies, such as NE Group, are also keeping pace with these changes by entering into partnerships to improve their platforms.
The partnership between Stats Perform and the ICC promises to have a significant impact on the cricket betting and digital content industry. This agreement underscores both companies' commitment to innovation and improved user experiences in sports betting and broadcasting.
