William Hill: New SPFL Title Sponsor
Date: 2024-06-07 Author: Leon Pierce Categories: SPORTS BETTING
The Scottish Professional Football League (SPFL) has unveiled a “historic” title sponsorship agreement with William Hill. The five-year deal sees the company become title sponsor of all four SPFL divisions and official betting partner.
Long-term Partnership
The agreement with William Hill also includes a partnership with global consulting firm Epic Global Solutions. This initiative aims to combat the harm caused by gambling. Epic will launch a multi-year program to raise awareness of the dangers of gambling in Scottish football for SPFL players, staff and fans.
The program will include seminars for players and staff at all 42 SPFL clubs to raise awareness of the dangers of gambling in professional sporting environments. In addition, Epic organizes events for fans and community groups at clubs with community trusts.
Revelations from SPFL
Brendan Napier, SPFL Commercial Marketing Director, expressed his delight at completing this historic deal with William Hill. He stressed that this opens up new prospects for Scottish football and sets the standard for future deals in the industry.
In related news, BK8 has signed an agreement with the Badminton World Federation (BWF) to become the official sponsor of the HSBC BWF World Tour Finals 2024. This shows the growing interest in sponsorship opportunities in global sport.
