Blask and BetBlocker: Partnership for Responsible Gaming

The main goal of this partnership is to leverage Blask's advanced analytics capabilities to improve the support provided by BetBlocker. Blask plans to improve the accuracy of its analytics, while BetBlocker aims to provide more comprehensive support for players suffering from addiction.

Blask is developing a feature called "marketing mix" that will focus on providing insights into how brands are identified and tracked across different marketing channels. BetBlocker plans to use this information to improve its restrictions, allowing it to more effectively protect its users.

Blask CEO and co-founder Max Tesla expressed his enthusiasm for the new collaboration: “We are thrilled to partner with BetBlocker on our mission to use technology to create a more ethical way of doing business in the iGaming industry. By combining our AI-powered technology with BetBlocker's commitment to helping problem gamblers, we can truly make a difference in the industry by offering more comprehensive support to players."

BetBlocker founder and trustee Duncan Garvey also noted the significance of the partnership: “One of the biggest challenges BetBlocker faces in creating a reliable and efficient block is identifying new operators as they launch. This is quite simple in mature markets with strong regulation. However, identifying unlicensed operators is much more difficult. This data sharing partnership with Blask gives us a new weapon in this fight. Their innovative artificial intelligence technology will help us identify gaps in our defenses faster and thus provide stronger, more effective restrictions for our tens of thousands of users.”

In addition to the partnership between Blask and BetBlocker, the gambling industry is also focusing on supporting employees affected by gambling addiction. Problem gambling organization GamCare has called for greater support in workplaces after recent YouGov research found that only 9% of workplaces have a supportive gambling policy.

The partnership between Blask and BetBlocker represents an important step in promoting responsible gaming practices and supporting problem gamblers. Combining advanced artificial intelligence technologies and the commitment to social responsibility of both companies can significantly improve the quality of care provided and reduce the negative consequences of gambling on society.