A New Stage in the Gaming Industry: Partnership between Salsa Technology and First Sportsbook

Salsa Technology and First Sportsbook are joining forces to offer an innovative sports betting solution to the regulated Latin American market, starting in Peru. This strategic partnership, which will focus on integrating Salsa Technology's services into Salsa's Omni Player account management (PAM) system, promises to bring significant change to the sector. Details of the partnership will be presented at the Perú Gaming Show on June 12-13 in Lima.

First Sportsbook, which supports several sports betting operators around the world, sees the collaboration with Salsa Technology as an opportunity to expand its presence in the regulated region of Latin America. The Salsa Omni system will allow you to serve partners at a competitive price, providing data and risk analytics, as well as numerous tools to attract and retain players.

Both companies are confident that their combined efforts will help change the gaming landscape. Salsa Technology and First Sportsbook plan to present their partnership at the Perú Gaming Show at a joint booth. Executives from both companies will express their vision for the project and discuss its implications for the regulated Peruvian market.

This is not Salsa Technology's first partnership in the Latin American market. In 2023, they entered into an agreement with Mancala Gaming, allowing them to expand their iGaming offerings. On the other hand, First Sportsbook just announced their launch earlier this year, offering cutting-edge technology for sports betting, making their partnership with Salsa Technology quite promising in this market segment.