Okto Launches Real-Time Payment Service in India
Date: 2024-06-25 Author: Kirill Zagoruyko Categories: PAYMENT SOLUTIONS
Okto has introduced its payment service Okto.Cash to the Indian market, which is now available at 100,000 retail outlets across the country. The move aims to accelerate development and expansion of services in India.
Reach and Scaling
Initially targeting small towns, Okto.Cash offers players in India the ability to make cash payments digitally through an extensive network of 100,000 retail outlets. In the future, it plans to increase the number of outlets to 500,000 through collaboration with a pan-India chain.
The move reflects the company's strategy to capture the emerging Indian market. Okto follows the lead of Fun88, which has also expanded its offerings in the country through its partnership with Evolution.
Management Comments
Bjorn Katerbau, Okto's Chief Distribution Officer, commented on the expansion: “This expansion underscores our commitment to delivering superior payments experience in every transaction and in every region where such services are required. We are committed to empowering online merchants with enhanced payment service offerings, in line with our strategy of being the last mile expert and helping online merchants acquire new consumers.”
Okto Global Initiatives
The launch of Okto.Cash in India is part of the company's global expansion strategy. Last October, Okto acquired Flexia Payments to strengthen its North American operations. Following this, the company introduced its cash payments digitally in Italy in collaboration with Macao Win. Additionally, in January, Okto teamed up with Betsson to introduce a new payment system in Greece.
Expanding payment options for Indian players through Okto.Cash marks an important step in the company's global growth strategy. The introduction of digital payments in India opens up new horizons for Okto, strengthening its position in the global financial technology market.
Reach and Scaling
Initially targeting small towns, Okto.Cash offers players in India the ability to make cash payments digitally through an extensive network of 100,000 retail outlets. In the future, it plans to increase the number of outlets to 500,000 through collaboration with a pan-India chain.
The move reflects the company's strategy to capture the emerging Indian market. Okto follows the lead of Fun88, which has also expanded its offerings in the country through its partnership with Evolution.
Management Comments
Bjorn Katerbau, Okto's Chief Distribution Officer, commented on the expansion: “This expansion underscores our commitment to delivering superior payments experience in every transaction and in every region where such services are required. We are committed to empowering online merchants with enhanced payment service offerings, in line with our strategy of being the last mile expert and helping online merchants acquire new consumers.”
Okto Global Initiatives
The launch of Okto.Cash in India is part of the company's global expansion strategy. Last October, Okto acquired Flexia Payments to strengthen its North American operations. Following this, the company introduced its cash payments digitally in Italy in collaboration with Macao Win. Additionally, in January, Okto teamed up with Betsson to introduce a new payment system in Greece.
Expanding payment options for Indian players through Okto.Cash marks an important step in the company's global growth strategy. The introduction of digital payments in India opens up new horizons for Okto, strengthening its position in the global financial technology market.
