Strategic Alliance between 1/ST Content, Tabcorp, ARC and RMG: New Horizons for International Racing
Date: 2024-06-24 Author: Robert Beloved Categories: SPORTS BETTING
1/ST Content, Tabcorp, Arena Racing Company (ARC) and Racecourse Media Group (RMG) have reached a collective agreement to collaborate. This strategic alliance will cover racing in international markets, bringing together four leading players in horse and greyhound racing.
Creation of a Global Network of Copyright Holders
Under the terms of the collaboration, 1/ST Content, Tabcorp, ARC and RMG will work together to create a network of rights holders that will distribute racing content in various international markets. The initiative aims to connect operators locally and globally, giving customers broad access to video content, data and rates.
The goal of the collaboration is to provide a 24-hour schedule that will complement any international racing or sports program, covering multiple time zones. The companies intend to offer localized solutions that will meet the needs of a diverse audience, making racing betting more accessible and convenient.
1/ST Content and Tabcorp partnership
In October, 1/ST Content already entered into a partnership with Tabcorp to provide fixed odds and betting services at various racetracks for horse racing betting in North America. This agreement became the basis for further expansion of cooperation between the companies.
1/ST Content President, Aidan Butler, expressed optimism about the new alliance: “1/ST Content is pleased to announce this strategic alliance which will provide a comprehensive 24/7 international racing service. This agreement leverages our broad portfolio of products and services and demonstrates how working together will enable us to bring our content to new customers.”
Appointment of Gillon McLachlan
In related news, Tabcorp recently appointed former Australian Football League (AFL) chief executive Gillon McLachlan as its new CEO and managing director. This appointment underscores Tabcorp's commitment to strengthening its position and expanding its influence in the international market.
The agreement between 1/ST Content, Tabcorp, ARC and RMG represents a significant step forward for the international racing industry. The combined efforts of these companies will create a comprehensive ecosystem that will offer 24/7 access to racing, enhanced betting services and localized solutions for various audiences around the world.
