GeoComply invests in Betting Hero: New investments and prospects
Date: 2024-06-28 Author: Robert Beloved Categories: EVENTS
GeoComply Solutions announced that it has entered into a definitive agreement with FansUnite Entertainment, FansUnite US and Hero Group Corporation to acquire the shares of FansUS, which operates Betting Hero, for US$37.5 million. The transaction is subject to approval by FansUnite shareholders.
New ownership structure and partnership
Once the deal is completed, GeoComply will control 40% of Betting Hero's shares, with company co-founders Jai Mo and Jeremy Jakari holding the remaining 60%. Operating in more than 20 regulated gaming states, Betting Hero has attracted more than half a million new users to online sportsbooks and iGaming.
Research has shown that users activated through the Betting Hero platform make successful first deposits 50% more often than the industry average. The collaboration with GeoComply aims to develop real-time solutions to improve the activation process of gaming platforms.
Supporting growth and development
The minority investment from GeoComply will support Betting Hero's operational expansion and help the company focus on serving customers in North America. Anna Sainsbury from GeoComply expressed confidence in the successful partnership and joint development of the companies.
GeoComply also shares data on stadium betting trends and the NFL playoffs, highlighting its expertise and leadership in gaming technology.
These steps reflect GeoComply's commitment to strengthening partnerships and innovative development in the world of online gambling, providing a high level of service and user experience.
