GiG and The Football Pools: New Partnership
Date: 2024-06-28 Author: Alex Crawford Categories: SPORTS BETTING
Gaming Innovation Group (GiG) has announced a long-term partnership with The Football Pools (The Pools) to provide its technology solutions in the UK. This collaboration marks a significant moment for GiG, introducing their X-Suite to the UK market.
Agreement Overview
Under the terms of the deal, GiG will provide The Pools with its SportX sportsbook platform and CoreX iGaming platform. The partnership aims to strengthen The Pools' online presence and increase their digital performance using GiG's cutting-edge technology.
Andrew Cochrane, GiG's Chief Commercial Officer, expressed his delight at The Football Pools' choice to appoint GiG to deliver its ambitious plans. He highlighted the significance of this move following the successful launch of X-Suite in other regulated markets.
The Importance of Partnership
The Football Pools CEO, James Arnold, stressed that the partnership with GiG is a transformational moment for both organizations. He expressed confidence in GiG's ability to leverage its wealth of experience to successfully grow The Pools in the new digital era.
The collaboration between GiG and The Football Pools is expected to be productive and mutually beneficial for many years to come, driving revenue growth and joint development in the British market.
This partnership highlights GiG's strategic importance and ability to adapt to market demands by promoting cutting-edge solutions and technologies in the field of online gambling.
