Expanse Studios and Betika team up to expand into the African iGaming market
Date: 2024-07-02 Author: Alex Crawford Categories: EVENTS
Expanse Studios, the game development subsidiary of Golden Matrix Group, has announced a strategic alliance with Kenyan gaming company Betika. The goal of this partnership is to expand Expanse Studios' presence in the growing African iGaming market.
Increasing reach through collaboration
This collaboration aims to leverage Betika's strong position in the region to bring Expanse Studios' diverse gaming portfolio to a wider audience. As a result of the partnership, Betika users in Kenya, Tanzania, Ethiopia and Nigeria will now have access to a variety of games from Expanse Studios.
Players will have access to popular slot machines, crash games, card games and strategy games. All this will be supported by Casimba Casino, ensuring a high level of quality and variety of content.
The growth of iGaming in Africa
The partnership with Betika strengthens Expanse Studios' position in key African markets. According to recent research, the iGaming sector in Kenya shows significant growth potential. Online gambling revenues in Kenya are expected to reach €92.4 million ($99.3 million) in 2024, according to Statista.
Betika previously entered into a similar partnership with Kiron Interactive in Kenya. This collaboration led to the launch of the data-lite platform, designed to solve the low bandwidth Internet connection problems that users often experience in Africa.
Executive comments
Kiron CEO, Stephen Spartinos, noted the importance of developing a delivery system that solves the problems faced by players in some regions of Africa. He also expressed his joy at working with Betika, emphasizing that this partnership contributes to the development of the iGaming market in the region.
Thus, the alliance between Expanse Studios and Betika not only expands opportunities for both companies, but also significantly contributes to the development of the African iGaming market by offering players a diverse and quality gaming product.
