Greentube Enters South African Market With Sunbet

In collaboration with Novomatic Africa, Greentube has announced its debut in the South African iGaming market through a new content partnership with Sunbet. The move aims to improve Sunbet's offering to local players by giving them access to a wide range of slots and other games from Greentube.

As part of this partnership, Sunbet will distribute Greentube's portfolio of slots through its platform. In addition, Sunbet integrates player engagement and retention tools, as well as advertising campaigns, to improve the gaming experience of its customers.

Last summer, Sunbet helped Pariplay enter the South African market by integrating Wizard Games games onto its platform. This partnership with Greentube continues Sunbet's strategy to expand and improve its offering to players.

Simon Gregory, CEO of Sunbet, noted the significance of the partnership with Greentube:

“Greentube's reputation precedes it and as such we have the utmost confidence in the content we can bring to our players. We take pride in the premium products we provide and Greentube slots will play a big role in maintaining this commitment to excellence.”

Marcus Antle, Director of Global Sales and Key Account Management at Greentube, added:

“The launch in South Africa is a significant milestone for Greentube and we could not have chosen a more prestigious partner than Sunbet. Our content will benefit from the experience and local knowledge of such a reputable operator with a wide customer base. We look forward to bringing our games to new audiences in new territory and are especially excited to do so through our Greentube Mynt platform.”

For Greentube, the event also marked the launch of Greentube Mynt, the company's new technology stack that will be used for game development, production and delivery. This innovative platform aims to improve the game creation process and delivery to customers.

In addition to entering the South African market, Greentube also recently launched in Ontario in partnership with Caesars and announced a new content agreement with NetBet. These moves underscore the company's strategy to expand globally and strengthen its position in international iGaming markets.

The partnership between Greentube and Sunbet opens up new opportunities for South African players by providing access to high-quality gaming content and innovative solutions. This step is an important milestone in the strategic development of both companies and promises significant benefits for users.