Entain-owned Gala Bingo has launched a new online hub in partnership with ITV to celebrate its eight-year sponsorship of ITV game show The Chase. This move underscores the importance of long-term partnerships and the company's commitment to offering unique experiences to its users.
About The Chase PlaceAvailable on the Gala Bingo website, The Chase Place offers players a variety of entertainment including slots, bingo, live games and content based on the popular ITV game show. The new hub provides not only the standard gaming experience, but also exclusive content related to the show.
To attract audiences and create additional interest, Gala Bingo has organized a competition that will take place over three weeks in July. Participants will be able to answer multiple choice questions similar to those asked on The Chase. The main prize of the competition is a tour of The Chase studio and a meeting with one of the program's presenters, known as "the chaser."
Opinion of company representativesSarah Jolly, Head of Brand at Gala Bingo, shared her thoughts on the new partnership: “We are confident that fans of The Chase will also love Gala Bingo. The new "The Chase Place" gives us the opportunity to reach a significant UK audience and offer fans of the show a unique experience that is not available anywhere else. We’re delighted to be working with ITV to bring the latest element of our partnership to life through The Chase Place.”
Steve Watling, Senior Vice President of Games, ITV Studios Global Partnerships, added: “ITV’s partnerships with Gala Bingo, Entain and The Chase have been a long history of success. We're excited to welcome the new Chase Live game and Gala showroom to The Chase Place, with opportunities for players to win exciting 'The Chase' themed prizes. The Chase begins!”
Context and future of Gala BingoGala Bingo is owned and operated by Entain, which, despite recent difficulties with a potential £100 million shareholder claim over a lack of transparency regarding bribery and corruption at its Turkish subsidiary, is hopeful of a successful development of the new venture.
The collaboration between Gala Bingo and ITV to create The Chase Place demonstrates both companies' commitment to offering innovative and exciting products to their users. The new online hub promises to be a hit with The Chase fans and attract new users by providing a unique gaming experience and opportunities to win themed prizes.