Third edition of Codere Cup: New horizons in Mexico
Date: 2024-07-04 Author: Alex Crawford Categories: SPORTS BETTING
Codere Online has announced the third edition of the Codere Cup, which will take place in Mexico. The goal of the event is to build on the success of previous tournaments in 2022 and 2023, offering participants unique opportunities and new formats.
The tournament is scheduled for July 28 and will take place at the BBVA Stadium in Monterrey. This significant event will bring fresh ideas to an already familiar format, attracting new participants and viewers.
Participants and format
This year, 60 couples, divided into two teams, will take part in the competition. Each team will be led by an unexpected character, creating a “reality show” atmosphere. This approach will allow viewers to follow the action and root for their favorites as if it were a television show.
The winning couple will be rewarded with an all-expenses-paid trip to Madrid to watch Real Madrid play at the iconic Santiago Bernabeu Stadium. This is a unique opportunity for the winners to experience the atmosphere of world football and watch one of the best teams in the world play.
Organizers' comments
Carlos Sabanza, Director of Sponsorships and Public Relations at Codere Online, noted:
“Codere Cup has been a success for Codere Online and we are committed to continuing to improve and innovate to ensure our customers continue to receive a unique experience with each of our sponsorships. This time, to give it more life and flavor, we have decided to present a seven-episode reality show format where the winner will be announced in the last episode.”
The tournament will be recorded and broadcast weekly on Codere's YouTube channel. It will culminate in the final episode in October 2024, where the champion will be crowned. This will allow viewers around the world to follow the tournament and support their favorite participants.
Financial success of Codere Online
The news comes after Codere Online reported strong first-quarter results earlier this year, including key financials. The company's net gaming revenue reached €53 million ($57.15 million), highlighting the success of its strategy and the popularity of events such as the Codere Cup.
The third edition of the Codere Cup promises to be a vibrant event that will attract the attention of football fans and crypto enthusiasts. With new formats, significant prizes and the ability to follow the tournament online, Codere Cup continues to set new standards in the world of sporting events.
