EveryMatrix Acquires FSB Technology: Expanding Opportunities in Sports Betting
Date: 2024-07-08 Author: Alex Crawford Categories: SPORTS BETTING, TECHNOLOGY
EveryMatrix has announced the acquisition of FSB Technology to strengthen its leadership in iGaming and expand its presence in new markets. This strategic transaction will leverage both companies' technology and expertise to enhance their sports betting offerings.
FSB Technology, founded in 2007 by Sam Lawrence and David McDowell, is London's leading provider of B2B sports betting technology. The company specializes in player account management (PAM), betting solutions and casino platforms.
Integration and Development
EveryMatrix plans to integrate key FSB functions, including horse racing products, into its existing solutions. This will improve the functionality and performance of the EveryMatrix, OddsMatrix betting platform, and provide high-quality service to customers.
Ebbe Groes, CEO of EveryMatrix Group, said: “This transaction is in line with our long-term growth strategy to expand into regulated markets such as the UK, Ireland and Africa, where we have a significant number of FSB clients. We are confident that the combination with FSB will allow us to accelerate this process and expand our client portfolio.”
Expectations and Prospects
Adam Smith, CEO of FSB Technology, added: “FSB has achieved a lot over the last 18-20 months, including successfully entering new markets and launching innovative products. Collaboration with EveryMatrix will be a new stage in our development, providing us with unique opportunities to grow and better serve our partners.”
In July 2024, EveryMatrix entered into a strategic partnership with Jelly Entertainment, integrating the Jelly portfolio into the CasinoEngine platform. This partnership aims to improve EveryMatrix's content offering and expand it in regulated markets in Europe and Latin America.
EveryMatrix's deal with FSB Technology is a key step in the company's strategy to strengthen its position in the global iGaming market. It demonstrates both companies' commitment to innovation and customer service, which will significantly strengthen their positions in the industry.
