Peter & Sons and Relax Gaming enter into partnership to expand game distribution

Peter & Sons is joining the Powered by Relax program, which will give the company the opportunity to distribute its games through Relax Gaming's extensive network. This partnership will allow Peter & Sons to enter the markets of the UK, Denmark, Sweden, Ontario, Greece and jurisdictions covered by the Malta Gaming Authority (MGA).

Peter & Sons Commercial Director, Yann Bautista, commented on the new collaboration: “This collaboration fits perfectly with our mission to push the boundaries of game design and deliver unrivaled gaming experiences. With Relax Gaming’s robust platform and extensive network, we are confident that our games will captivate players across multiple markets.”

The partnership with Relax Gaming provides Peter & Sons with the opportunity to leverage Relax Gaming's infrastructure and distribution capabilities to reach a wider market. At the same time, the company remains focused on the high quality and unique design of its games.

Relax Gaming's Director of Content Aggregation, Nicholas Hammon, expressed his enthusiasm for the collaboration: “Adding Peter and Sons premium content to our platform is an exciting collaboration. Peter and Sons' distinctive approach to game creation and storytelling is well known and loved by a wide range of gamers, and they are a welcome addition to the Relax family."

In July 2024, Relax Gaming entered into a partnership with ELA Games, allowing it to integrate the entire ELA catalog into its platform, including popular games such as Kraken Bay and Joker Cashpot. ELA Games also plans to release two new games per month, expanding its offering through the Relax Gaming platform.

Earlier this year, ELA Games also partnered with BlueOcean Gaming, integrating its slots into BlueOcean's GameHub portfolio. This partnership also aims to expand the reach and accessibility of ELA Games titles to a wider audience.

The partnership between Peter & Sons and Relax Gaming opens up new opportunities for both companies. For Peter & Sons, this is a chance to expand into new markets and introduce their games to a wider audience while maintaining high quality standards. For Relax Gaming, this is adding premium content to their platform that will attract even more players. This collaboration demonstrates how strategic alliances can drive growth and development in the iGaming industry.