Foxy Bingo Opens 'Xtreme Line Dancing Studio' in Birmingham
Date: 2024-07-11 Author: Leon Pierce Categories: EVENTS
Foxy Bingo has announced the launch of its new fitness program Xtreme Line Dancing Studio in Birmingham. The event is part of the brand's larger 'Get Your Fox On' campaign and will take place over the weekend of 20-21 July at The Engine Room in Digbeth.
Description of the Event
Foxy Bingo is running a series of free 45-minute fitness classes throughout the weekend. These classes will be held in the theme of country dances accompanied by energetic country music. Participants will be able to train under the guidance of Foxy Bingo's professional fitness instructors while enjoying a lively and positive atmosphere.
Sarah Jolly, head of Foxy Bingo, shared her thoughts on the launch of the new project:
"We're thrilled to be opening our Xtreme Line dance studio in Birmingham this summer. At Foxy Bingo we always encourage our players to Get Their Fox On and that's exactly what this activation is all about, bringing the Foxy party into full 'Hairy Moedown' style." The Xtreme Line perfectly captures the quirky, fun and wild spirit of Foxy Bingo, allowing us to truly stand out from other bingo brands."
Unique Services and Atmosphere
In the studio, participants will have individual lockers filled with country western merchandise. After an energetic workout, everyone will be able to refresh themselves with free juices from the studio bar, which will add even more fun to the event.
Those interested in participating can book their places for classes through the Eventbrite platform. Classes will be held on Saturday at 9:30, 10:45 and 12:00, and on Sunday at 9:30 and 10:45. This gives you the opportunity to choose a time that suits you and enjoy a unique fitness experience.
Previous Campaigns and Trends
Earlier this year, Mecca Bingo launched a similar campaign based on line dancing to capitalize on the "Cowboy Core" trend. The move also aims to bring awareness to Western fitness programs, showing that the format is becoming more popular and in demand.
The launch of Foxy Bingo's Xtreme Line Dancing Studio in Birmingham is not only a uniquely themed fitness experience for the city's residents, but also an example of how brands are adapting and incorporating modern trends into their campaigns. The combination of fitness, country music and a fun atmosphere promises to make this an unforgettable event for all participants.
