Sportradar extends agreement with UEFA
Date: 2024-07-12 Author: Alex Crawford Categories: SPORTS BETTING
Sportradar Group has announced the expansion of its long-standing partnership with UEFA, increasing its exclusive rights to betting data and adding a new non-exclusive right to provide data to non-betting media.
The agreement also provides Sportradar with expanded access to tracking data, which will enable the company to enhance its AI technology solutions and enrich its offerings to its customers.
UEFA competition coverage
The new partnership covers all key UEFA club and international competitions, including the Men's and Women's Champions League, the 2026 FIFA World Cup and the 2028 UEFA European Championship.
Carsten Körl, CEO of Sportradar, expressed his delight at the extension of the partnership: “This extension of our partnership with UEFA demonstrates our ability to continually innovate and improve our services in key areas of global sport.”
Under the new terms, Sportradar will also provide technology solutions for effective gambling regulation at the 2025 International Games Regulation Conference in Sydney.
Guy-Laurent Epstein, UEFA Marketing Director, said: “Sportradar is an important partner for UEFA in the area of betting data integration. We are pleased to continue to work together and deepen our cooperation to ensure integrity and safety in football."
