CSA and IMG Arena Join Forces to Implement Real-Time Streaming and Betting

The agreement covers all international matches, including men's and women's Test formats, ODI (One Day International) and T20I (Twenty20 International). IMG Arena will collect detailed data directly from the stadiums, ensuring that the information is as accurate and up-to-date as possible.

For domestic CSA matches, IMG Arena will provide data for men's formats such as 4-day tournaments, 50 Over and T20, as well as women's 50 Over and T20 formats. This comprehensive coverage will allow you to more effectively analyze and understand the dynamics of matches at all levels of competition.

IMG Arena will distribute the collected data to more than 460 regulated bookmaker operators worldwide. This will ensure access to reliable and timely information, which is critical for real-time betting.

In addition to data collection, IMG Arena will broadcast CSA matches live to the international betting industry. This will create new opportunities to engage viewers and enhance their experience.

Mark Wrigley, Vice President and Head of Rights at IMG Arena, expressed his excitement about the new partnership:

“IMG Arena serves fans and bookmaker operators across a wide range of sports and markets around the world. Along with CricViz, we are delighted to partner with Cricket South Africa to provide fans with an unparalleled sports betting experience that includes trusted, evidence-based data and live streaming. "

CSA CEO Pholetsi Moseki emphasized the importance of this partnership:

"Our partnership with IMG Arena is set to revolutionize the way in-depth data is collected both live and in the stadium. This joint venture will introduce South African cricket to a new betting audience and we are extremely excited about this opportunity. Together we are shaping the future of sports data collection and broadcasting , setting new standards of quality in the industry."

The news comes shortly after Endeavor announced the merger of OpenBet and IMG Arena earlier this year, a move that will see IMG Arena operate as a brand under the OpenBet banner. This merger strengthens IMG Arena's market position and enables it to provide even better and more comprehensive sports data and broadcast solutions.

The partnership between CSA and IMG Arena represents a significant step forward in sports data and betting. Collecting and broadcasting real-time data covering a wide range of matches will create new opportunities to engage viewers and improve their experience. The collaboration promises to set new standards of excellence in the sports analytics and broadcast industry.