Emerging gambling markets: Brazil, Peru and Nigeria

One of the main topics at the conference was Brazil, where EveryMatrix plans to actively develop its operations. There is no clear regulation of the gambling business yet, which gives operators the opportunity to freely choose the types of game mechanics and gamification. Alexandra Breunig, representative of EveryMatrix, emphasized that the country provides unique opportunities for introducing innovative approaches to casinos and advertising campaigns.

Peru, another important market for EveryMatrix, began licensing its gaming business this summer. This move was a catalyst for rapidly changing player preferences and growing interest in casinos. With an increasing number of certified game providers, a significant variety of content is expected, which is likely to change operator strategies and player preferences in the coming years.

The discussion also highlighted Nigeria, where technical limitations affect the supply of gaming content. Despite the regulation of the industry, the need to adapt to the limited technical capabilities of the network requires special approaches to offering games. EveryMatrix notes that classic games remain popular in an environment where tailoring game content to technical specifications is a priority.

EveryMatrix strives not only to adapt its technologies to the specifics of different markets, but also to actively interact with local operators to integrate innovative solutions. Emerging markets such as Brazil, Peru and Nigeria provide the company with unique opportunities to grow and diversify its product offerings, which could ultimately help strengthen its position in the global gaming industry.