RubyPlay expands presence in the Spanish market through partnership with Luckia Gaming Group
Date: 2024-07-22 Author: Leon Pierce Categories: EVENTS
RubyPlay has announced a strategic partnership with Luckia Gaming Group, which is aimed at expanding its presence in the Spanish gambling market. This collaboration will allow Spanish players to enjoy the full range of RubyPlay games through the Luckia online casino platform.
As part of the agreement, the entire range of RubyPlay games, including popular new titles such as Immortal Ways Diamonds and Mayan Cache, will be available to Luckia users. Luckia Gaming Group operates both online and land-based casinos around the world, and this partnership significantly expands access to RubyPlay gaming content for Spanish audiences.
Comments from company executives
Dr. Eyal Loz, RubyPlay's Chief Product Officer, expressed confidence that the collaboration with Luckia will help the company continue its global growth in regulated markets. “We remain committed to global growth and adding our exciting games to the Luckia platform is sure to capture the attention of its players,” he said.
Eloy Fernandez, Head of Product at Luckia Gaming Group, emphasized that RubyPlay's reputation for delivering high-quality gaming content, including the award-winning Immortal Ways series, reinforces confidence in the partnership's success. “This partnership will take our offering to the next level,” he added.
The collaboration will be implemented through the Light & Wonder aggregation platform, which brings together players, studios and operators in a single solution. This will help ensure seamless integration and access to RubyPlay games for Spanish users.
Expansion to other markets
In May 2024, RubyPlay already launched its gaming portfolio on the Brazilian platform Betsul, giving Brazilian players access to the company's diverse range of games. Earlier this year, RubyPlay also entered into a partnership with MaxBet in Serbia, integrating its games into the MaxBet platform.
In addition, RubyPlay has successfully entered the Italian market, collaborating with operators such as Snaitech, NetBet Italy, PokerStars and Microgame. These partnerships contributed to the availability of RubyPlay games to Italian players through the Playtech Open Platform (POP).
RubyPlay's partnership with Luckia Gaming Group marks an important step in expanding the company's presence in the European market. It opens up new opportunities for Spanish players and continues RubyPlay's global expansion trend, demonstrating its ability to successfully navigate various regulatory environments and attract new audiences.
