Crash Gaming, renowned for its innovative games under the Aviatrix brand, has announced a new strategic partnership with Brazilian online gaming brand Portugabet. This collaboration is aimed at expanding the company's distribution pool in Latin America and strengthening its position in the Brazilian market.
The merger with Portugabet will allow Aviatrix to significantly expand its presence in Brazil, as well as improve its offerings for local players. Portugabet, which is operated by platform provider NGX, is an important player in the Brazilian online gaming market. NGX already partnered with Aviatrix in November last year, and the new partnership is set to strengthen their business relationship and expand their gaming offerings.
Opinions and feedback from participants
Alessandra Dornelles, Marketing Manager at Portugabet, said: “We have seen how popular Aviatrix has become in Brazil. Intuitive gameplay, innovative features and wide appeal, especially among sports betting enthusiasts, make it an integral part of our offer. We are proud to present it at Portugabet and thank the Aviatrix team for creating such an instant classic.”
Summer 2024 has been a busy year for Aviatrix. In June, the company entered into a multi-jurisdictional partnership with Games Global. Then came the deal with Casa de Apostas in early July, strengthening Aviatrix's presence in Brazil. These steps indicate the company's rapid expansion internationally.
Expectations from the new partnership
Gabriela Novello, Head of Business Development for Latin America at Aviatrix, commented on the agreement with Portugabet: “We are delighted to partner with Portugabet as the brand admires us for its commitment to responsible gaming and ability to provide its players with fantastic and relevant content.”
She added: “These qualities have been demonstrated at the European Championships and America's Cup and we are confident that Portugabet will be the ideal partner for Aviatrix in the future.”
The partnership between Aviatrix and Portugabet represents a strategic step in expanding Aviatrix's presence in Latin America. The new collaboration not only strengthens the company's position in the Brazilian market, but also confirms its commitment to providing players with high-quality and localized content.