Rush Street Interactive Expands Latin American Presence with RushBet Launch in Peru
Date: 2024-07-29 Author: Kirill Zagoruyko Categories: EVENTS
Rush Street Interactive (RSI) has announced the launch of its RushBet platform in Peru, marking a strategic step in expanding its presence in Latin America. This development represents a continuation of the company’s successful operations in Colombia and Mexico, as well as a step towards strengthening its influence in the regional market.
Expanding Presence in Latin America
The launch of RushBet in Peru covers a market of over 30 million people, opening up new opportunities for RSI. This move is an important part of the company’s Latin American strategy, aimed at strengthening its position and streamlining its operations in the region.
According to Richard Schwartz, CEO of RSI, the expansion into the Peruvian market is a significant step in the company’s quest to become the leading online gaming operator in the Americas. Schwartz noted, “This move allows us to leverage our proven track record in Latin America, particularly the brand equity and operational efficiencies we have built in the region over the past six years.”
The expansion into Peru allows RSI to not only increase its market reach, but also effectively allocate resources across multiple countries. The move is intended to improve operational efficiencies and support the company’s long-term growth in the region.
Schwartz also highlighted that Peru and Colombia share key media markets, which contributes to RushBet’s brand recognition among Peruvian users. “Peruvian sports fans are already familiar with our brand through our presence on shared television networks such as ESPN and DirectTV,” he added.
Localization and Innovation
The RushBet platform in Peru has been designed with local preferences and sensibilities in mind. Among the features offered on the new platform are social elements such as player-to-player chat and multiplayer tournaments. These innovations are designed to make the gaming experience more personalized and engaging.
In addition, RushBet in Peru offers a wide range of casino games, innovative promotional tools, and a sportsbook covering both major global sports and local leagues. This diversity is designed to meet the needs of different user groups and strengthen RushBet’s position in the Peruvian market.
Earlier this year, RSI also partnered with White Hat Studios to launch BetRivers in Delaware. This move demonstrates the company’s continued strategic growth and commitment to strengthening its position in various markets.
The launch of RushBet in Peru represents an important expansion for Rush Street Interactive, highlighting its strategic approach to growth in Latin America. With successful operations in Colombia and Mexico, as well as a keen eye for local preferences, RSI is looking to strengthen its position and provide a high-quality gaming experience to users in Peru.
Expanding Presence in Latin America
The launch of RushBet in Peru covers a market of over 30 million people, opening up new opportunities for RSI. This move is an important part of the company’s Latin American strategy, aimed at strengthening its position and streamlining its operations in the region.
According to Richard Schwartz, CEO of RSI, the expansion into the Peruvian market is a significant step in the company’s quest to become the leading online gaming operator in the Americas. Schwartz noted, “This move allows us to leverage our proven track record in Latin America, particularly the brand equity and operational efficiencies we have built in the region over the past six years.”
The expansion into Peru allows RSI to not only increase its market reach, but also effectively allocate resources across multiple countries. The move is intended to improve operational efficiencies and support the company’s long-term growth in the region.
Schwartz also highlighted that Peru and Colombia share key media markets, which contributes to RushBet’s brand recognition among Peruvian users. “Peruvian sports fans are already familiar with our brand through our presence on shared television networks such as ESPN and DirectTV,” he added.
Localization and Innovation
The RushBet platform in Peru has been designed with local preferences and sensibilities in mind. Among the features offered on the new platform are social elements such as player-to-player chat and multiplayer tournaments. These innovations are designed to make the gaming experience more personalized and engaging.
In addition, RushBet in Peru offers a wide range of casino games, innovative promotional tools, and a sportsbook covering both major global sports and local leagues. This diversity is designed to meet the needs of different user groups and strengthen RushBet’s position in the Peruvian market.
Earlier this year, RSI also partnered with White Hat Studios to launch BetRivers in Delaware. This move demonstrates the company’s continued strategic growth and commitment to strengthening its position in various markets.
The launch of RushBet in Peru represents an important expansion for Rush Street Interactive, highlighting its strategic approach to growth in Latin America. With successful operations in Colombia and Mexico, as well as a keen eye for local preferences, RSI is looking to strengthen its position and provide a high-quality gaming experience to users in Peru.
