Bragg Gaming Group Forms Global Distribution Alliance with 888 Holdings

Date: 2023-07-27 Categories: CASINO
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Bragg Gaming Group, a leading player in the iGaming sector, recently signed a major global distribution deal with 888 Holdings, a renowned betting and gaming company that owns well-respected brands such as William Hill, 888, Mr Green and SI Sportsbook.

Bragg Premium Games Now Available at William Hill and 888casino

The latest deal is to provide exclusive Bragg content to various established brands operated by 888 Holdings. Players can expect top-notch Bragg games to launch on the well-known William Hill in the UK, Mr Green in Italy, Sweden and Denmark and 888casino in Italy. content following successful launches in the UK, Spain and Ontario over the past year.

The strategic partnership is set to revolutionize the distribution of Bragg's own and exclusive content across multiple regulated markets, bringing a wide range of unique and popular titles from the Bragg Studios brands, including fan-favorite titles such as Atomic Slot Lab and Indigo Magic. In addition, the deal includes offers from Powered by Bragg partners, promising players an even more dynamic gaming experience.

Bragg has been expanding into new markets in recent months. In May, he expanded his presence in Spain through a partnership with Gran Madrid|Casino Online. In July, it entered the Georgian market in collaboration with Adjarabet and expanded in Switzerland by providing its content to the Swiss4win platform.

Bragg Gaming Group President Excited About Major Distribution Deal

Lara Falzon, President and COO of Bragg Gaming Group, expressed her admiration for the alliance with 888 Holdings:

“We are thrilled to announce this exciting new distribution deal with 888 Holdings, including for the William Hill and Mr Green brands, given that 888 is one of the most well-known operators in the global gaming industry. Our extensive portfolio of exclusive iGaming games includes games for a wide range of tastes, allowing us to offer exceptional entertainment to our huge 888 player base around the world.”

Falzon stressed that this partnership will allow Bragg to expand into the UK, Italy, Sweden and Denmark markets, providing access to Bragg Studios and Powered by Bragg content for the first time.

Ophir Gal-Mor, Head of Content at 888 Holdings, also shared his thoughts on the collaboration. Gal-Mor praised Bragg Gaming's visionary approach and reputation for delivering high quality content to the iGaming industry. He expressed his enthusiasm for strengthening their partnership based on their cooperation from the beginning of 2022. Gal-Mor looks forward to integrating Bragg's diverse portfolio of content into their esteemed William Hill and Mr Green brands, further enhancing the gaming experience for their players.
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