Symplify has announced a new partnership with sports betting and gaming platform WiseGaming. This partnership will integrate Symplify’s engagement capabilities into WiseGaming’s CRM, data center, and communications channels, opening up new opportunities for both companies.
The focus of this partnership is on using Symplify’s Campaign and Journey Builder modules, as well as site conversion testing tools, to create personalized and AI-optimized experiences for WiseGaming players. These modules will enable WiseGaming partners to engage with their audiences in the most effective way, improving the experience and increasing engagement.
Innovation in EngagementIn June, Symplify introduced a new instant messaging service, starting with Telegram integration. The service is expected to expand to include support for multiple messaging platforms in the future, giving users more options to engage with brands through the channels they prefer.
Kristoffer Feldt-Sørensen, Head of Sales at Symplify, commented:
“WiseGaming has quickly become a significant force in the international iGaming scene and boasts an impressive list of partners. Working together will allow WiseGaming to leverage our cloud-based CRM and AI ecosystem to accelerate growth through deeper engagement with its audience.”
Stephen Paton, Chief Commercial Officer at WiseGaming, added:
“Symplify’s powerful 360° communications platform is a perfect fit for our technology and supports our mission to provide our partners with the best iGaming solutions.”
Partnership ExpansionIn May 2024, Symplify expanded its partnership with MegaRush Casino to provide CRM services for three additional MegaRush-licensed brands. This includes the use of the Journey Builder and Campaign Manager modules for multi-channel communications, allowing for more effective engagement with users across multiple platforms.
Symplify also partnered with Playbook Engineering in May 2024 to integrate its CRM ecosystem into the Playbook platform, which services brands such as StarSports, AK Bet, and NRG. Other recent partnerships include AdmiralBet, nChain, and King Billy Casino.
The collaboration between Symplify and WiseGaming highlights both companies’ commitment to innovation and excellence in their products and services. Using cutting-edge technology and a focus on customer experience, the company is poised to deliver a successful future and significantly improved customer experience in the iGaming space.
These steps are aimed at strengthening the positions of both companies in the market and creating better conditions for their partners and users, which will ultimately lead to sustainable growth and development.