Xprizo and 4BetNow: Partnership in the Kenyan Market

Date: 2024-07-29 Author: Kirill Zagoruyko Categories: SPORTS BETTING
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Xprizo has announced a new partnership with sports betting operator 4BetNow to support its entry into the regulated Kenyan market. The collaboration aims to improve the financial transaction process for 4BetNow customers, allowing the sports betting operator to offer their customers safe and convenient payment methods.

4BetNow recently launched its retail and online operations in Kenya as part of a larger expansion plan into new markets. With the integration of Xprizo’s fintech services, 4BetNow customers can now deposit and withdraw funds in their local currency, making the transaction process much easier.

M-Pesa Integration

A key element of the partnership is the integration with M-Pesa, a popular mobile money service in Kenya. Leveraging Xprizo’s existing partnership with M-Pesa, 4BetNow customers will be able to manage their transactions through a single interface, making the process quick and convenient.

Richard Mifsud, Chief Vision Officer at Xprizo, said:
“We are thrilled to be working with 4BetNow in Kenya and look forward to playing a key role in their expansion plans. Xprizo prides itself on providing unrivalled fintech services, especially in areas where traditional payment solutions are scarce. New 4BetNow customers will also be able to take advantage of a unique cashback offer when signing up for the service.”

The partnership aims to provide Kenyan users with secure and efficient payment solutions, helping to bridge the gaps in the current payments ecosystem. This includes facilitating cross-border transactions and supporting local transactions, making the financial transaction process more convenient for users.

A 4BetNow spokesperson said:
"Using the Xprizo payment ecosystem will allow us to provide a fast and secure experience for our Kenyan customers."

Xprizo's Previous Partnerships

In September 2023, Xprizo partnered with M-Pesa to allow users to deposit and withdraw funds directly to their Xprizo wallets. This partnership was aimed at streamlining payments across multiple platforms.

Additionally, in January 2024, Xprizo partnered with Blokotech to expand payment options in Southeast Asia and the Gulf Cooperation Council (GCC). The goal of this collaboration was to create a secure payment experience, introduce multiple payment methods, and implement state-of-the-art encryption and fraud prevention measures.

The collaboration between Xprizo and 4BetNow opens new horizons for both partners, providing customers in Kenya with cutting-edge fintech solutions and enhancing their betting and gaming experience. With integration with M-Pesa and other innovative approaches, users can expect secure, fast and convenient transactions, further supporting the growth and development of both companies in the market.
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