BGaming and First Look Games: New Partnership to Promote Games
Date: 2024-07-31 Author: Alex Crawford Categories: EVENTS
BGaming has announced a new strategic partnership with First Look Games, a platform that specializes in connecting game studios with affiliates to promote games and increase brand awareness. This collaboration is designed to enhance BGaming’s marketing efforts and expand the reach of its games across multiple platforms.
Goals and Objectives of the Partnership
The main goal of the partnership is to enhance BGaming’s marketing campaigns. First Look Games will provide BGaming with access to its branded library, where the company will be able to upload playlists, logos, images, videos, and links to demo versions of its online slots. This will allow BGaming to optimize the promotion of its products and make it easier for partners to create reviews, previews, and other promotional materials.
Partners will be able to use the provided content to create a variety of promotional materials. Age Checked, an additional feature of the platform, will verify players, which will allow free versions of slots to be offered even in regulated markets. This will make BGaming’s products more accessible and appealing to a wider audience.
Elliott Resnick, Head of Commercial at First Look Games, emphasized:
“The team at BGaming understands the reach that publishers have among different groups of players, and how they can team up with these publishers and reach their audience through First Look Games. This collaboration will really take the studio’s game promotion and marketing activities to the next level.”
Kate Puteiko, BGaming’s Chief Marketing Officer, added:
“We are really proud of the games we produce and want as many players as possible to discover the slots in our portfolio. This deal with First Look Games and its access to premium publishers will allow us to do just that.”
Expanding BGaming’s Presence
As part of its expansion strategy, BGaming has already secured several key partnerships:
- July 2024: Collaboration with Inbet to enter the Bulgarian market, providing access to BGaming games through Inbet’s online platform.
- Recent partnerships: Agreements with Starcasino in Belgium, Adjarabet in Armenia and Premier Bet in Africa. These agreements have helped expand BGaming’s presence to new regions and strengthen its position in the European and African markets.
BGaming’s partnership with First Look Games marks a significant step forward in the company’s strategy to expand and improve the marketing of its games. Working with First Look Games will provide BGaming with access to new promotional opportunities and help strengthen its position on the international stage, offering players around the world access to quality content and unique games.
