BGaming Enters Lithuanian Market Through Partnership with Uniclub

As part of the new partnership, Uniclub will integrate several popular BGaming games into its offering, such as Dice Million, Merge Up and Wild Chicago. These games will join the more than 2,000 already available on the Uniclub platform, significantly expanding the choice for players.

Uniclub, managed by UAB Unigames, has been active in the Lithuanian gambling market since 2004. It began its operations with the opening of its first slot machine hall and has expanded significantly since then. Uniclub currently also operates the iGaming website Uniclub.it, which features slots, live casino games, and sports betting.

In addition, since 2021, UAB Unigames has been a sponsor of the Lithuanian basketball team BC Juventus, known as Uniclub Casino Juventus. This underlines the company’s importance in the local market and its contribution to the development of sports initiatives.

The partnership with Uniclub marks an important step in BGaming’s expansion strategy into Eastern European markets. In July 2024, the company entered the Bulgarian market, and earlier this year, it strengthened its presence in Serbia and Romania. These steps demonstrate BGaming’s focused efforts to strengthen its position in the region.

In July 2024, BGaming also announced a collaboration with the First Look Games platform, which connects gaming studios with affiliates for marketing purposes. This partnership aims to strengthen BGaming’s advertising efforts by providing affiliates with detailed information and resources for creating reviews and other promotional content. This will help increase BGaming’s brand awareness.

In addition to entering the Lithuanian and Bulgarian markets, BGaming has also entered into partnerships with other significant players in the industry, including Starcasino in Belgium, Adjarabet in Armenia and Premier Bet in Africa. These partnerships demonstrate BGaming’s global ambitions and desire to increase its presence in new and promising markets.

The new partnership between BGaming and Uniclub highlights the company’s strategic approach to expanding and strengthening its position in Europe. By integrating popular games and collaborating with local market leaders, BGaming continues to attract new players and strengthen its influence in the gambling industry.