Betsson Acquires Sporting Solutions from FDJ Group

The acquisition includes Sporting Solutions’ trading, pricing and risk management services for sports betting. However, it does not include FDJ’s sports betting management services for lottery operators. The aim of this acquisition is to strengthen Betsson’s offerings in both the B2C and B2B segments, allowing the company to expand its market presence and improve its technological capabilities.

FDJ Group, which is in the process of acquiring Kindred Group, sees the sale as an opportunity to strategically refocus its international operations. The focus will now be on B2C and B2B2C operations in the lottery, sports betting and online gaming markets, allowing the company to grow in these areas.

For Betsson, the acquisition of Sporting Solutions is a significant strategic move. Betsson Operations CEO Jesper Svensson highlighted the value of the acquisition, noting that it brings high-quality technology already integrated into Betsson’s betting product. The acquisition supports Betsson’s B2B strategy by increasing the flexibility and scalability of its sports betting offering.

Sporting Solutions already has agreements with various operators, including Sky Bet, and operates in markets such as the UK, Canada and South Africa. The acquisition should further support Betsson’s ambition to expand its offerings in the B2C and B2B segments.

The acquisition comes on the heels of positive Q2 results, with Betsson reporting a 15% increase in revenue. This growth was driven by organic expansion in both the casino and sports betting segments. Betsson AB CEO Pontus Lindvall noted the strategic importance of this acquisition to align with the company’s broader growth objectives.

The acquisition is expected to significantly strengthen Betsson’s market position by providing them with advanced technology and a broader range of services in the competitive sports betting industry. The integration of Sporting Solutions’ expertise and technology should support Betsson’s growth and operational efficiency.

The strategic acquisition of Sporting Solutions not only strengthens Betsson’s current offerings, but also positions the company for long-term success in the rapidly evolving sports betting market.