Lotto.com and Havas New York Launch New Campaign to Promote Digital Scratch Tickets
Date: 2024-08-05 Author: Leon Pierce Categories: TECHNOLOGY
Lotto.com, in an effort to modernize the traditional paper scratch ticket experience, has unveiled a new campaign to promote its digital scratch tickets. The campaign, developed by Havas New York, aims to show how digital winnings can transform unfortunate situations.
The campaign’s core idea is to transform typical unfortunate moments into lucky ones through digital lottery winnings. The campaign showcases everyday annoyances such as getting towed or splashed by a passing taxi, and illustrates how Lotto.com’s digital scratch tickets can transform these situations.
Executive Comments
Lotto.com CEO Thomas Metzger said: “In a world where bad luck is common, Lotto.com’s digital scratch tickets serve as a reminder that winning may be just a step away.” Metzger also highlighted the importance of scratch tickets, which make up two-thirds of the $100 billion-plus U.S. lottery market.
Dan Lucey, chief creative officer and co-CEO of Havas New York, added: “Bad moments are something we can all relate to. We strive to differentiate our brands from the competition by genuinely connecting with consumers, and this new creative demonstrates how easy it is to turn even the worst moment into a great one.”
The new campaign will roll out across multiple media channels, including radio, television, streaming, social media, digital platforms, and out-of-home advertising throughout August. It spans a wide range of media platforms to maximise the reach of potential customers and highlight the benefits of digital scratch tickets.
Innovation and Sustainability
Last summer, Lotto.com introduced new QR code technology aimed at promoting sustainability. The move allowed customers across the country to digitize the lottery and reduce paper usage, highlighting the company’s commitment to modern technology and care for the environment.
The Lotto.com and Havas New York campaign highlights how innovative solutions can turn everyday setbacks into winning opportunities. By using multiple media platforms and sustainable technologies, Lotto.com continues to strengthen its position in the digital lottery market and attract new customers.
