StarGames has announced a partnership with one of Germany’s leading football clubs, Borussia Dortmund, for the 2024/25 Bundesliga season. As part of the agreement, StarGames will become a premium partner of the club, providing stadium branding, digital content and fan engagement events.
Visibility at Signal Iduna Park
The partnership with Borussia Dortmund will ensure a significant StarGames brand presence at Signal Iduna Park, which attracts an average of over 80,000 fans per home match. As part of the agreement, the StarGames logo will be displayed on 360° LED TVs and other advertising spaces in the stadium. This will make the brand visible to thousands of people attending matches and millions of viewers around the world.
The StarGames logo will also be featured on Borussia Dortmund’s stadium TV and digital platforms, providing additional audience reach. As part of the partnership, StarGames.de will introduce a “Game Facts” segment, which will be distributed via the club’s social media channels. This will draw fans’ attention to statistics and interesting facts about the matches, increasing engagement and interest in the games.
Starting in August, with the start of the Bundesliga season, StarGames plans to actively engage its audience in various activities. The company plans to organize content formats and ticket giveaways, which will allow fans not only to follow the games, but also to participate in exciting promotions and competitions.
Executives’ Statements
László Padós, Brand Manager at StarGames, said: “We are honoured to team up with Borussia Dortmund, a renowned club in top football with a global fan base. BVB represents pure love for the game, tradition, team spirit and fair play – cornerstones that resonate deeply with our philosophy at StarGames.”
Carsten Kramer, Managing Director at Borussia Dortmund, added: “We are delighted to welcome StarGames as a new Premium Partner of BVB from next season. StarGames is a strong, innovative player in its industry and is valued by its customers for its reliable service.”
Earlier this year, StarGames successfully partnered with the ADAC International Truck Grand Prix at the Nürburgring, promoting its brand at the event and offering fan activities such as a wheel of fortune and darts. In addition, the company was a sponsor of the football club Hannover 96 in the 2023-24 season, which also contributed to increasing its recognition and strengthening its position in the market.
StarGames' partnership with Borussia Dortmund for the 2024/25 Bundesliga season promises to be beneficial for both parties. For StarGames, this is an excellent opportunity to strengthen its position in the market and increase brand recognition among a wide audience of football fans. In turn, Borussia Dortmund will receive the support of a strong and innovative partner who will help to strengthen the interaction with fans and support the team spirit.