RubyPlay Expands in Peru with Apuesta Total Partnership

As part of the agreement, RubyPlay will integrate its popular slot games into the Apuesta Total online casino platform. Players in Peru will be able to enjoy hits such as Immortal Ways Diamonds, Mayan Cache, and Loco Habanero. This will significantly expand Apuesta Total’s gaming offering and increase its appeal to users.

The main objective of the partnership is to enrich the Apuesta Total digital casino offering by adding RubyPlay’s quality and engaging slot games. This will help the operator improve the user experience and attract new customers by offering variety and innovation in gaming content.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, commented: “This partnership represents a great opportunity for us to expand our presence in the fast-growing Peruvian market and we look forward to introducing our award-winning portfolio of games to Apuesta Total players.”

David Escalante Jr., Head of Casino at Apuesta Total, added: “At Apuesta Total, we are committed to providing our online casino customers with the highest quality and most engaging gaming experiences. The partnership with RubyPlay allows us to achieve this and further enriches our platform with bold and innovative player-focused content, such as the popular Immortal Ways series, which caters to the diverse needs of our players.”

Apuesta Total is active in sports sponsorship, supporting several Peruvian Liga 1 football clubs including Alianza Lima, Universitario de Deportes, Universidad César Vallejo and Sport Boys. This highlights their commitment to developing sports culture in the region and improving engagement with local communities.

In July 2024, Apuesta Total partnered with Luckia Gaming Group to enter the Spanish market. This partnership allowed the company’s game portfolio to be brought to players in Spain through Luckia’s online platform, expanding Apuesta Total’s geographic presence.

RubyPlay has been actively expanding its presence in international markets. This year, the company launched its games on the Brazilian platform Betsul, marking its entry into the Brazilian gaming market. RubyPlay also strengthened its position in the Serbian market by partnering with MaxBet and integrating its games into their platform.

The partnership between RubyPlay and Apuesta Total marks an important step in expanding RubyPlay’s presence in the Peruvian market. By integrating RubyPlay’s high-quality games, Apuesta Total will be able to offer its customers an even more diverse and engaging gaming experience. This collaboration highlights both companies’ commitment to innovation and improving the user experience, which will undoubtedly contribute to their continued success.