Flutter-owned bookmaker Paddy Power have shown surprising confidence that Celtic will win the 2024/25 Scottish Premier League by paying out betting cap after just one game of the season. This cheeky move shows their belief that the title will remain at Celtic Park.
Start of the Season
Despite the English Premier League not having started the new season yet, the Scottish Premier League has already had a significant impact on Paddy Power traders after the first 180 minutes of play. Defending champions Celtic started the 2024/25 season with a comfortable 4-0 win at Kilmarnock, confirming their ambitions for another title.
Celtic’s arch-rivals Rangers made a less convincing start to their season, drawing 0-0 at Hearts on Saturday. It was a disappointing game for fans, many of whom may have been watching the Olympics. The contrast in the two rivals’ opening results has given Paddy Power grounds to make an early payment for Celtic’s win.
The Paddy Power X account (formerly Twitter) posted a message, accompanied by a video of Brendan Rodgers laughing, with the caption: “EARLY PAYOUT. F**k it, we’ve seen enough. We’re paying for Celtic to win the 2024/25 Scottish Premier League!” This is not the first time Paddy Power has carried out such a promotion. Last season in the Premier League, they paid bets on Sheffield United going down after a 6-0 defeat to Arsenal in March when they were 11 points from safety.
Confident of Victory
Paddy Power were right in their Sheffield United prediction and are now confident that Celtic will equal Rangers on the all-time list of Scottish champions by winning their 55th title. This confidence is based on Rangers’ poor start to the season and Celtic’s strong performances.
In other sports betting news, StarGames has struck a deal with Bundesliga club Borussia Dortmund to become a premium partner for the 2024/25 season. The partnership includes brand awareness at Signal Iduna Park, highlighting the company’s deep involvement in the world of sport.
Paddy Power's decision to pay compensation for Celtic's Scottish Premier League win after the opening game of the season shows their confidence in their ability to defend their title. The move has brought attention to the bookmaker and shown that they are willing to take risks to gain attention and enhance their reputation in the sports betting market.