IGT Expands Sports Betting Presence with Monarch Casino & Resort Partnership

IGT plans to leverage its PlaySports platform and trading consulting services to support both retail and mobile sports betting at these properties. As part of this partnership, Monarch Casino & Resort has launched two new mobile sports betting apps: Atlantis NV Sports and BetMonarch – Colorado. Both apps leverage IGT PlaySports’ industry-leading technology to deliver a highly reliable and user-friendly experience.

Steve Mikkelson, Corporate Director of Racing and Sports at Monarch Casino & Resort, expressed excitement about the launch of the new capabilities: “We are excited to bring an enhanced sports betting experience to visitors at Atlantis and Monarch Black Hawk with our new retail and mobile sportsbook powered by IGT PlaySports. IGT PlaySports’ technology suite is widely recognized as one of the most comprehensive in the United States, and we are confident that we now have the ideal sports betting offering to enhance player engagement and value at both of our award-winning properties.”

Joe Bertolone, Senior Vice President of Sports Betting at IGT, also commented on the new partnership: “IGT PlaySports is excited to partner with Monarch to modernize their sports betting offerings in Nevada and Colorado. We look forward to helping them attract new players and deliver world-class retail and mobile sports betting experiences that are tailored to local market opportunities and player preferences.”

Earlier this year, Monarch Casino & Resort released its Q4 2023 financial results, which showed mixed results: revenue grew 6.3%, but net income declined 18.9%. This data highlights the importance of innovation and improvements in the service provided to remain competitive and attractive to customers.

The partnership between IGT and Monarch Casino & Resort is a significant step in the development of the sports betting industry in the United States. The use of advanced technology and an improved user experience will help attract new customers and retain current ones, which will ultimately positively impact the financial performance of both companies.