Play'n Go enters South Africa in partnership with Betway

With this partnership, Betway players in South Africa will now have access to a number of well-known Play'n Go titles such as Book of Dead and Reactoonz. This partnership strengthens both brands and offers new gaming options to South African players.

Play'n Go Chief Commercial Officer Magnus Olsson commented: “We are delighted to be making our first entry into South Africa through this partnership with Betway. We aim to be active in every regulated market in the world and it is always exciting to enter a new market for our business. Betway is one of the leading brands in the betting industry and we look forward to many years of success together in one of the most popular markets in the world.”

Betway South Africa Country Manager Philippe Superamonien added: “We are delighted to be the exclusive host of Play’n Go’s legendary portfolio of games on our platform here in South Africa and we are confident that our customers will be as excited as we are. Betway is committed to offering players in South Africa the best possible casino gaming experience and having Play’n Go games on our platform is another step in demonstrating our commitment to offering our customers the most popular and exciting gaming content in a safe, secure and responsible environment.”

The South African online casino market has attracted the attention of many major industry players in recent months. In addition to the Play’n Go and Betway deal, there have been other significant deals in the region. For example, Greentube entered the South African market in partnership with Sunbet, Hacksaw Gaming entered into an agreement with Supabets, and Evolution launched the first dedicated gaming show for a South African audience in collaboration with Betway.

The South African iGaming market is showing significant growth and is attracting the attention of the world's leading gaming solution providers. With each new partnership and launch, players in the region gain access to more diverse and high-quality gaming products. This creates a competitive environment in which companies strive to offer the best conditions and innovations to their customers.

Play'n Go is actively expanding its presence in international markets. Last week, the company also entered into an agreement with PlayStar, which allowed it to expand its gaming options for players in New Jersey. These moves highlight the company's strategic focus on global expansion and strengthening its position in various regions of the world.

Play'n Go's entry into the South African market in partnership with Betway is an important step in the company's strategy to expand its global presence. This collaboration not only strengthens the position of both brands, but also provides South African players with access to new and exciting gaming opportunities. With the growing iGaming market in the region, such initiatives are key to achieving success and customer satisfaction.