Metric Gaming and BetComply: Partner to Maintain Compliance and Enter New Markets

Metric Gaming’s recent deals in regulated jurisdictions such as the UK and the Netherlands highlight its commitment to maintaining high compliance standards. The partnership with BetComply is an important step to ensure compliance in these regions. BetComply will assist Metric Gaming in developing its compliance strategy and identifying new market opportunities.

Dan Banham, Chief Operating Officer at Metric Gaming, commented: “Our expansion into the highly regulated markets of the UK and Netherlands requires not only regulatory compliance but also a high level of expertise. We were looking for a partner who understands the complexities of these markets and BetComply was the perfect fit for us.”

Mike de Graaff, CCO at BetComply, expressed appreciation for Metric Gaming’s strategic vision and said: “We admire Metric Gaming’s focus on regulation and have been following their success for a long time. We are excited to support them as they expand into the UK, Netherlands and beyond, confident that our collaboration will deliver meaningful results.”

The partnership with BetComply follows Metric Gaming’s recent agreement with Betzone to launch a sportsbook in the UK. This agreement marks Metric Gaming’s entry into its home market of the UK following the successful launch of its sportsbook platform in the Netherlands earlier this year. Metric Gaming’s approach to compliance has already been successfully tested in the Netherlands, where the local regulator Kansspelautoriteit (KSA) updated its responsible gaming policy in June.

In addition, Metric Gaming is a member of the International Betting Integrity Association (IBIA), working with over 150 organisations to promote integrity in the sports betting industry. As part of its expansion into the UK, the company plans to launch a new racing platform and a football product.

BetComply has extensive regulatory experience, having helped Hard Rock Casino NL obtain a Dutch gaming license earlier this year. The company supported Hard Rock Casino NL in complying with the regulatory requirements set by the Dutch gaming authority Kansspelautoriteit (KSA). This experience has confirmed BetComply’s ability to work effectively with various regulatory systems.

The partnership between Metric Gaming and BetComply represents a strategic move towards successful expansion into new markets and compliance. The collaboration between the two companies promises to strengthen Metric Gaming's position on the international stage and ensure reliable compliance with strict regulatory standards.