Harrah's Cherokee Casino Engages Comedian David Koechner for Ad Campaign
Date: 2023-08-01 Categories: CASINO, PEOPLE
Nicknamed "VP of Partying," Koechner stars in a multi-channel ad campaign for two casinos owned by the Eastern Band of Cherokee Indians. Caesars Entertainment operates the resorts on behalf of the tribe.
This week, San Diego-based ad agency 62Above told Casino.org that Koechner has become the new celebrity spokesperson for tribal casinos. The campaign casts the comedian as "Party Vice President," a comical, apparently fictional casino employee whose primary responsibility is to make sure guests can relax while staying at hotels located in the rural southwestern part of Tar Heel. State.
62Above Creative Director Eric Dargitz explained that the campaign is based on Harrah's Cherokee Casinos "Put Your Hat to the Party" campaign, which has "become part of the ethos" at tribal resorts.
'The Office' star is ready to party
Koechner has appeared in over 120 films and television shows. His best-known roles are the fictional Todd Packer in The Office and Champ King in the film Anchorman.
In his latest role as "VP of Partying," Koechner's character introduces viewers to all that Harrah's Cherokee casinos have to offer. Koechner showcases casino floors, numerous restaurants, bars, nightclubs and other entertainment. Harrah's Cherokee Casinos consist of Harrah's Cherokee in Cherokee and Harrah's Cherokee Valley River in Murphy.
The television commercial begins with Koechner seated at a table with a nameplate reading "Party Vice President". Starting Wednesday, August 2, Harrah's Cherokee guests will have the opportunity to take social media photos at the table and use the same props as Koechner, including a party hat, disco ball, and "World's Best Party" mug.
“With the help of eccentric props…and against the backdrop of a casino, guests will be able to promote themselves to VP of Parties,” 62Above said in a release.
"We're delighted to have David Koechner as the face of our new campaign, which includes TV, print ads and digital content that encourages visitors to our two hotels to have a good time," said Brian Saunoke, regional vice president of marketing for Harrah's Cherokee. Casino. "His cheerful personality and sense of humor are a perfect match for the vibrant and exciting atmosphere that guests will experience with us."
The integrated campaign runs across all media channels, including television, digital channels, social media, and billboards in North and South Carolina, Georgia, and Tennessee.
Upcoming Contest
Harrah's Cherokee faces new competition in the form of temporary casinos in Southern Virginia. Hard Rock opened a temporary casino in Bristol, Virginia in July 2022, while Caesars Entertainment opened a temporary casino in Danville this May.
Seminole-owned Hard Rock International is spending $400 million to build a permanent resort called the Hard Rock Hotel & Casino Bristol. The resort is being built on the site of the former Bristol Mall.
Caesars is spending $650 million to build Caesars Virginia in Danville.
Both properties are expected to generate some play money for the Harrah's Cherokee casino. Harrah's Cherokee is about 150 miles or two and a half hours from Bristol. Danville is considerably further away, about four hours or 260 miles away.
This week, San Diego-based ad agency 62Above told Casino.org that Koechner has become the new celebrity spokesperson for tribal casinos. The campaign casts the comedian as "Party Vice President," a comical, apparently fictional casino employee whose primary responsibility is to make sure guests can relax while staying at hotels located in the rural southwestern part of Tar Heel. State.
62Above Creative Director Eric Dargitz explained that the campaign is based on Harrah's Cherokee Casinos "Put Your Hat to the Party" campaign, which has "become part of the ethos" at tribal resorts.
'The Office' star is ready to party
Koechner has appeared in over 120 films and television shows. His best-known roles are the fictional Todd Packer in The Office and Champ King in the film Anchorman.
In his latest role as "VP of Partying," Koechner's character introduces viewers to all that Harrah's Cherokee casinos have to offer. Koechner showcases casino floors, numerous restaurants, bars, nightclubs and other entertainment. Harrah's Cherokee Casinos consist of Harrah's Cherokee in Cherokee and Harrah's Cherokee Valley River in Murphy.
The television commercial begins with Koechner seated at a table with a nameplate reading "Party Vice President". Starting Wednesday, August 2, Harrah's Cherokee guests will have the opportunity to take social media photos at the table and use the same props as Koechner, including a party hat, disco ball, and "World's Best Party" mug.
“With the help of eccentric props…and against the backdrop of a casino, guests will be able to promote themselves to VP of Parties,” 62Above said in a release.
"We're delighted to have David Koechner as the face of our new campaign, which includes TV, print ads and digital content that encourages visitors to our two hotels to have a good time," said Brian Saunoke, regional vice president of marketing for Harrah's Cherokee. Casino. "His cheerful personality and sense of humor are a perfect match for the vibrant and exciting atmosphere that guests will experience with us."
The integrated campaign runs across all media channels, including television, digital channels, social media, and billboards in North and South Carolina, Georgia, and Tennessee.
Upcoming Contest
Harrah's Cherokee faces new competition in the form of temporary casinos in Southern Virginia. Hard Rock opened a temporary casino in Bristol, Virginia in July 2022, while Caesars Entertainment opened a temporary casino in Danville this May.
Seminole-owned Hard Rock International is spending $400 million to build a permanent resort called the Hard Rock Hotel & Casino Bristol. The resort is being built on the site of the former Bristol Mall.
Caesars is spending $650 million to build Caesars Virginia in Danville.
Both properties are expected to generate some play money for the Harrah's Cherokee casino. Harrah's Cherokee is about 150 miles or two and a half hours from Bristol. Danville is considerably further away, about four hours or 260 miles away.
