Fernandes was the guest of honour at the “Shine on Your Way to Macau” campaign organised by Melco Resorts at the new City of Dream Mediterranean in Limassol, which opens in 2023. The event brought together representatives of travel agencies and trade associations from Europe and the Gulf Cooperation Council (GCC) countries.
Macau Becomes a Priority Destination
The Macau Tourism Bureau’s global tour is already bearing fruit. In April this year, the Association of European Travel Agents and Tour Operators (ECTAA) selected Macau as a “priority destination” for 2025. The association highlights Macau’s unique blend of Portuguese and Chinese cultures, modern resorts and vibrant nightlife. In addition, its status as a UNESCO World Heritage Site makes it an ideal destination for adventure-seeking travelers.
These highlights are in line with China’s policy of diversifying Macau’s economy by reducing its reliance on the gambling industry by 2028. In her speech, Fernandez expressed her gratitude to the ECTAA for helping to strengthen ties with international travel agencies and noted the significant interest in Macau from countries such as Romania, Hungary and Bulgaria.
Investment Interest in Macau
Alan Ho, a representative of the Macau Convention, Exhibition and Tourism Association, noted that during the meetings, interest in investing in Macau was recorded from Arab countries, including Saudi Arabia, the UAE and Kuwait.
Melco Actively Promotes Macau
One of Macau’s largest gambling companies, Melco, is actively involved in this campaign. The company recently announced the opening of its representative office in Cyprus with the aim of promoting Macau among Cypriot tourists. Melco CEO Lawrence Ho emphasized that their new office building will be an important point to attract more tourists to Macau. “Melco has always considered itself a partner of Macau in public-private partnership,” Ho added. Melco also operates an integrated resort in the Philippines and plans to open a new resort under the City of Dreams brand in Sri Lanka next year, valued at $1 billion.