LiveScore has announced an annual user campaign to celebrate its 25th anniversary.
Ahead of the first weekend of Premier League games, the operator is launching a promotion with an increased prize of £1 million for everyone in the UK and Ireland who plays LiveScore 6 for free.
Livescore is currently partnered with sister companies Virgin Bet and LiveScore Bet.
LiveScore customers get access to a service that offers real-time updates, news from other sports, and a worldwide video hub called "Watch" that releases monthly video content from men's and women's competitions in international markets.
Further celebrations are expected to be announced in the coming months.
Sam Sadie, CEO of LiveScore Group, said: “As we celebrate our 25th anniversary, we are reflecting on the remarkable evolution of LiveScore and the incredible impact it has had on the way fans engage with their favorite sports.
“We are immensely proud of the journey we have embarked on and appreciate the millions of fans who trust us every day to provide real-time updates and exciting experiences.”
By signing with LiveScore last year, provider Pragmatic Play has expanded its customer base in the Dutch market.
Under the agreement, LiveScore has access to the Pragmatic Play slot vertical, which includes popular titles such as Aztec Blaze, John Hunter and Book of Tut Respin. LiveScore also works in the regulated region of the Netherlands.
Elsewhere, LiveScore partnered with Emmanuel Petit, former 2022 FIFA World Cup star.
CEO Sadi also joined GI Huddle for a video interview earlier this year.