Affili8's UK subsidiary, branded as iGaming Agency, has agreed a deal with Brazilian bookmaker Lance! A bet that will see it perform SEO duties for the latter.
Lance! Betting is a project of Kambi, Eyas Gaming and the Brazilian media company Lance! – as part of the agreement, Kambi will provide its technologies, Eyas manages the brand, and Lace! has 15 million users in the Latin America region.
Adam Joseph, COO of Eyas, said of the deal: “We have been working with Affili8 for the past three years and are very pleased with their work.
"This is an important market for us and we are confident that Affili8 will be as successful for us in Brazil as it is in the UK."
Meanwhile, Affili8's Chris O'Rourke added, "This is a wonderful and wonderful opportunity to work with such an exciting brand in partnership with Eyas and Lance Media. We believe that we can quickly create and grow Lance! A bet to become the leading brand in Brazil.
“These are the first days after the deregulation of the laws, and these are still the first days for us as a company, since we were only created during the pandemic, but we hope that we can reflect the growth curve that we expect to see there.
“In fact, we are currently looking at digital marketing acquisitions and expect turnover to reach £1m ($1.3m) over the next 12 months.”