Content-focused iGaming technology provider Bragg Gaming Group has announced a new deal with leading operator Unibet, expanding its games footprint in the United Kingdom. Details of the new collaboration emerged on Wednesday, with the leading betting and gaming operator bringing content from the innovative iGaming provider to its customers in the country.
Part of the Kindred global gaming group, Unibet currently has a strong presence in the UK. The company offers a variety of casino-style games and betting options, catering to the needs of a wide range of customers. Now, thanks to a new deal with Bragg Gaming Group, Unibet will further expand its offering.
Through the latest agreement, brand customers will be able to access Dreamy Genie and Fairy Dust from the Bragg Studios and Powered by Bragg content portfolio. In addition, Unibet customers will be able to play Atomic Slots Lab games, including Egypt Magic.
In addition to Unibet, Bragg has previously launched its content with another Kindred brand, 32Red. Now, the latest deal further complements Bragg's growing position as a service provider to the online gambling industry and allows it to reach new audiences in the UK.
Elsewhere, earlier this month, Bragg agreed to provide his content to FanDuel customers in two strategic markets, Connecticut and Michigan. Without a doubt, this deal helped the operator to strengthen its presence in the online gambling sector and at the same time expand its offer. Similarly, the deal expanded Bragg's presence in the United States.
iGaming content and technology provider continues to expandGareth Jennings, head of Kindred RNG Casino, was delighted to see that games from Bragg's extensive portfolio have increased Unibet's offering in the UK. He talked about the quality of iGaming developer content. Finally, Jennings predicted that the partnership would be successful and said that Kindred is excited to continue working with Bragg.
“We are used to the level of quality we get from Bragg games and they will be a very welcome addition to our UK lobby as they are elsewhere.” Gareth Jennings, Head of RNG Casinos at Kindred GroupBack in July, Bragg entered into a global distribution alliance with established betting and gaming company 888 Holdings. Through this deal, exclusive content from Bragg was delivered to several of the company's brands.
“After seeing how Unibet skillfully crafted our product and brought it to market in other regions, we made an easy decision to launch its popular platform in the UK.” Lara Falzon, President and COO of Bragg Gaming GroupLara Falzon, President and COO of Bragg, said the company is delighted to supply its products to Unibet, especially given the brand's strong presence in many regions, including the UK. Finally, she said the latest deal adds to Bragg's presence in Europe and complements its growth.